Brand Identity & Collateral Design
Industry: Home Healthcare
Location: Illinois, USA
Project Overview:
Cool Crown Healthcare partnered with us to develop a professional, trustworthy brand identity that reflects the compassionate, reliable care they deliver to clients across Illinois. Our goal was to craft a visual presence that communicates warmth and clinical excellence.
What We Delivered:
Logo Design
A clean, modern logo that symbolizes care, support, and stability—reflecting the values of home healthcare while maintaining a professional edge.
Brand Colors & Typography
We curated a soft-yet-strong color palette anchored in calming blues and vibrant accents to convey trust, health, and energy. Paired with accessible, professional fonts for both print and digital clarity.
Comprehensive Brand Guide
A tailored brand guide outlining logo usage, color codes, typography rules, tone of voice, and visual style, ensuring consistency across all platforms and teams.
Marketing Collateral
Using the new identity, we designed a full suite of branded assets, including:
Business cards
Company brochure
Pull-up and hiring banners
Flyers and postcards
Letterhead and email signature
Holiday greeting cards
Outcome:
Cool Crown now boasts a professional, unified brand identity that aligns with their mission and resonates with both clients and referral partners. The new collateral positions them as a trusted, premium provider in a competitive industry.